THE country’s biggest beer and music festival this year has turned extra special as San Miguel Pale Pilsen celebrates its 125th year.
The quintessential iconic Filipino beverage was first introduced in 1890 during the inauguration of the La Fabrica de Cerveza de San Miguel.
“This gives the companygood reason to bring back legendary performers past and present most enjoyed with the best beer brands in the country,” says SMB, Inc.’s Marketing Manager Menlou B. Bibonia.
Beer and music lovers are in for an ultimate treat as the event gathered an array of music legends, brand ambassadors, and popular movie, TV, and social media sensations at the MOA Concert Grounds held just yesterday (September 18).
Now considered a national tourism event, the festival also gathered some of the top favorite bars in the metro to make the event a musical and bar-hopping experience like no other.
From the ultra modern lights and sounds show, the beer pyramid and giant global artists featured in the past, this year’s edition again featured a massive beer shower, giant inflatable displays, virtual sports game booths, and a grand fireworks display. Revelers enjoyed performances of University bands and brands’ evangelists Ely Buendia, Pepe Smith, Slapshock, Greyhoundz and Razorback. All-Night DJs is top-billed by this year’s champion, DJ Kouta Kutsuma.
Meanwhile, the music and beer-packed party will be also be held in Laguna Central, Greenfield City in Santa Rosa City, Laguna on September 26; Cebu IT Park in Apas, Cebu City on October 2; and Limketkai Center in Cagayan de Oro City on October 3.
QC AND UN PARTNERSHIP
Quezon City Mayor Bistek Bautista reveals that the local government has become a partner of the United Nations specifically in the implementation of projects related to women empowerment as it was chosen to pilot-host the implementation of the agency’s flagship program that calls for stronger actions on the prevention of sexual harassment and other forms of sexual violence against women and children in public spaces.
With this development, he says QC now becomes the 25th city in the world to join the growing list of global partners supporting the UN Women’s Safe Cities Global Initiative “Free from Violence against Women and Children,” which was launched in 2010 in an effort to improve women safety across different settings.
To commemorate the partnership, a delegation from the UN Women, led by UN Under-Secretary General and Executive Director of UN Women Phumzile Mlambo-Ngcuka visited QC Hall this week and discussed with QC Hall officials an overview of the program and its salient features.
For more of San Miguel Beer Oktoberfest, visit www.sanmiguelbeer.com.ph or check the official Facebook page at https://www.facebook.com/SanMiguelOktoberfest. GOOD RIDDANCE/ARLIE CALALO
